France: “Construction: tomorrow is invented with us” campaign of CCCA-BTP towards youth

In 2020, CCCA-BTP launched the second edition of the campaign “Construction: tomorrow is invented with us” with the aim of presenting the diversity of construction trades to young people through internet and social medias and of encouraging new vocations.

This campaign was based on several communication materials: six movies disseminated on TV and internet, a strategy for social medias, a website ( and partnerships with youtubers, in order to allow young people to discover the trainings in apprenticeship existing in France, but also job sheets and testimonies from professionals.

The six movies show six young professionals practising their trade and speaking about it with passion: a female timber carpenter, a metal carpenter, an electrician, a thermal installer, a mason and a female decorative painter.