Belgium: Confederation Construction launches ‘Simon fait le taff’ campaign

This is a digital campaign to promote technical professions on social networks.

A true multi-partner and multi-sector project, this campaign aims to engage young people (12-16 years) and their parents in manual trades, with a view to orienting them towards these education and training courses.

To lead this campaign, the strategy was to choose a young influencer to present the professions through short videos while testing them in a fun way. Simon Herck, this influencer is active on several social networks and has 900,000 subscribers.


  • Target: Young people from 12 to 16 years old
  • Frequency: One-shot experience
  • Duration: 8 weeks (August 2020 to April 2021)
  • More information on: