France: Bâti Femina – FFB Nouvelle-Aquitaine

The FFB Nouvelle-Aquitaine has launched, in April 2021, a communication campaign about women in the building activity with the aim of promoting and attracting women in building crafts, enhancing the pride to be a part of Building profession, presenting the various training paths per craft, etc.

A banner film, six video portraits and photo portraits are displayed online and on social networks.

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