France brings the construction sector closer to young people

Construction, living it is even better!

National campaign organised by the CCCA-BTP in 2023, to promote to young people, including schools, the richness and diversity of construction trades and apprenticeships to train for them.

  • Place of implementation: Online and in VET schools (20 in Jan-Mar 2023). More or less 16.000 beneficiaries
THE GIANTS OF CONSTRUCTION!

The Smart, Sustainable and Connected Territories competition. National communication campaign set up in 2022, accompanied by a competition, to attract secondary school students by demonstrating the diversity of the building and public works professions in all their dimensions.

  • Place of implementation: 45 VET schools in 2022. More or less 36.000 beneficiaries
DESTINATION BTP

A platform to assist young people in their search for an apprenticeship or a company in the construction industry. A new solution which aims to support young people seeking training in a building and public works apprenticeship and young graduates in their professional integration within companies in the sector.

  • Place of implementation: 160.000 hits in 2021-2022
The Construction. Tomorrow is invented with us

National campaign of the CCCA-BTP to promote to young people the richness and diversity of construction trades and apprenticeships to train for them.

  • Place of implementation: 500.000 hits in 2020-2022