#JaiChoisiLeBatiment – #Ichoseconstruction

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Description

Implementation of an awareness-raising communication campaign "I choose construction" with a specific concept aiming at diverting the clichés concerning Building crafts towards general public and young people.
Around fifteen posters representing the main Building crafts, display actual facts besides familiar stereotypes (jobs for men only, low level of studies, etc.).

Partners

Promoter: FFB Regional Branch (Bretagne)
Partner: FFB
Provider: Gosselin design & digital

Aim

Interpellation of general public on clichés concerning Building crafts and trades

Outcomes

Impacts/Outcomes 1:
Strong interest from the media with a good dissemination of the campaign
Impacts/Outcomes 2:
More students in VET centres
Impacts/Outcomes 3:
Sense of pride for contractors and entrepreneurs about this campaign while they face skills shortage. They used these posters in the premises of their company.

Policy/Initiative

Skills Gaps:
More participants in jobs meetings events
Mis-Matching of Skills:
More students in VET centres
Skills Shortages:
More students in VET centres
Attraction of new public (refugees)

Recommendations

Training:
New students in VET centres
Entrepreneurship Opportunities:
To attract new talents could enhance entrepreneurial spirit
Other EQF-Level:
Openness to new public (refugees)
Other:
They campaign has been declined in other French regions and at the national level
Training:New students in VET centresEntrepreneurship Opportunities:To attract new talents could enhance entrepreneurial spirit Other EQF-Level:Openness to new public (refugees)Other:They campaign has been declined in other French regions and at the national level

Contact Information

Name of Organisation:FFB Bretagne
Role:Promoter / Organizer
Address:7 boulevard Solferino 35000
Zip/City:Rennes
Country:France
Telephone:02 99 30 93 63
Email:bretagne@bretagne.ffbatiment.fr
Website:http://www.batiment.bzh
Contact Person
Contact Name:Nicolas LEBON
Contact Phone:02 99 30 93 63
Contact Email:lebonn@bretagne.ffbatiment.fr
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