PluriElles
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The PluriElles campaign was launched by CCCA-BTP on March 8th, 2022 for the International Day of Women’s Rights. Several communication materials were created in order to promote the construction sector and the European / international mobility for apprentices in construction specifically to women, through interviews of women working in the sector. Plurielles (ccca-btp.fr)
Partners
Promoter: CCCA-BTP; partners: Bâtiment CFA Normandie, bTP CFA Centre-Val-de-Loire, Association Ouvrière des Compagnons du Devoir et du Tour de France (AOCDTF)
Aim
Promote the attractiveness of the construction sector to women
Outcomes
Impacts/Outcomes 1:Communication materials sent to almost 400 construction training centres for them to be used during Open Days or other events
Impacts/Outcomes 2:
Several professional high schools called in to also get the communication materials
Impacts/Outcomes 3:
One partnership in creation with a local National Employment Agency
Policy/Initiative
Mis-Matching of Skills:One argument highlighted in the communication materials to promote apprenticeship in the construction sector for women was the possibility to realise a European / international mobility, sporadically or integrated to the training paths; the advantages of mobility are no more to be proven regarding the acquisition of soft/transversal skills as well as other professional technics.
Skills Shortages:
Skills-Shortages Gaining attractivity is key for the construction sector to address the lack of workforce, and women are the best ambassadors to convince other women that the construction sector might be for them too. Plus, addressing gender issues in the sector is a way to take them into account.
Recommendations
Training:The construction sector needs women to address the lack of workforce and skills, and this campaign participates to integrate them.
Career Moves:
Promoting European / international mobility for construction apprentices means advocating to make them European / international citizens; they also gain in adaptability and curiosity, 2 essential factors to facilitate career moves.
Mobility:
This campaign promotes apprenticeship in the construction sector for women mostly relying on the advantages of mobility.
Entrepreneurship Opportunities:
Learners who went in mobility abroad tend more to create their own business.
Other:
The integration of women in the construction sector is a main axis for social inclusion in the sector.
Contact Information
| Name of Organisation: | CCCA-BTP |
|---|---|
| Role: | Promoter |
| Address: | 19 rue du Père Corentin |
| Zip/City: | 75014 Paris |
| Country: | France |
| Telephone: | +33 1 40 64 26 00 |
| Website: | https://www.ccca-btp.fr |
| Contact Person | |
|---|---|
| Contact Name: | Marion Beauchesne |
| Contact Phone: | +33 1 40 64 26 31 |
| Contact Email: | marion.beauchesne@ccca-btp.fr |